Press Release


Social Media Survey Conducted by Azamara Club Cruises and Cruise Critic Determines New Promotion

MIAMI,FL August 4, 2014 – Azamara Club Cruises® took to its social media channels and the popular cruise forum, Cruise Critic, to ask community members what travel bonus they would appreciate most when booking a voyage.  Using results from that survey, Azamara Club Cruises announces today its “Buy One, Get One Half Off” fare.  Now, up-market travelers booking 2015 and 2016 voyages can receive up to 50 percent off their second guest’s fare for most sailings*.
During the survey period held the week of June 2, Azamara Club Cruises’ Facebook, Twitter and Instagram fans were invited to weigh in on “what promotion they would like to see next.” Participants were given four choices, “double stateroom upgrade,” “onboard spending credit,” “free shore excursion,” or “50 percent off second guest cruise fare.”  The offering of 50 percent off was the overwhelming favorite. Cruise Critic also posted the question to its fans prompting the same response from participants. 
Available for all stateroom categories booked starting August 4 through September 30, travelers can choose from almost 100 voyages visiting ports of call in South America, the Mediterranean, Northern and Western Europe, Asia and Australia.
“We put our guests at the heart and soul of all we do and spend a tremendous amount of time building a community with them, both while on our ships and after they have returned home. We believe this is why we have such a high percentage of repeat guests. We want to know what they want; we listen and then develop or change programs, policies and special offers that deliver on their wishes. This promotion is just one example,” says Larry Pimentel, President and CEO of Azamara Club Cruises.  “We anticipate this offering to be a significant value to our guests. As we don’t repeat itineraries in a calendar year, we have seen a growing trend of travelers booking consecutive voyages and expect this offering to entice even more guests to take advantage of back to back sailings.”
Azamara Club Cruises, just named one of the top two large ship cruise lines by Travel + Leisure readers in the magazine’s annual “World’s Best Awards” survey recently enhanced its Azamara Insider AccessSM and Nights and Cool PlacesSM andLand Discoveries® programs. Azamara's ships stay in ports late or for multiple days which affords guests a substantial destination immersive experience. Voyagers can use the new fare savings to take advantage of the behind the scenes style shore excursions that are not usually experienced by most travelers that embark on a cruise vacation.
For more information, travelers can call their travel professional, dial 1-877-999-9553, or visit Connect with Azamara Club Cruises on Facebook at, on Twitter @AzamaraVoyages or follow President and CEO @LarryPimentel. Travel agent professionals can access more information and make reservations at
Azamara Club Cruises is a brand of Royal Caribbean Cruises Ltd. (NYSE/OSX: RCL), a global cruise vacation company that also owns Royal Caribbean International, Celebrity Cruises, Pullmantur, and CDF Croisières de France, as well as TUI Cruises through a 50 percent joint venture. Together, the six brands operate a combined total of 41 ships with four under construction. They operate diverse itineraries around the world that call on approximately 460 destinations on all seven continents.
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* This offer is valid for most sailings on or after January 1, 2015, and is applicable to all stateroom categories. Bookings must be purchased between August 4, 2014 and September 30, 2014.  Excluded sailings: Azamara Journey Feb. 19 and March 9, 2015, and Dec. 23, 2016 and Azamara Quest July 4, 2015, and May 25, July 3, Dec. 19 and Dec. 27, 2016. Limit one offer per stateroom and not applicable to 3rd and 4th guests in a stateroom.  Offer is combinable with Onboard Booking savings and Back to Back savings.  Offer is subject to availability and changes without notice and may be withdrawn at any time.  This offer is applicable to U.S. and Canada only.

**The survey was held on Azamara Club Cruises social media channels (Facebook, Instagram and Twitter) and Cruise Critic (a large cruising forum online) from INSERT DATE, 2014.  More than 300 survey votes were received via Azamara Club Cruises social media channels and Cruise Critic received another 136 responses. 

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