Press Release


MIAMI, March 21, 2014 – There is a new voice at Azamara Club Cruises and it belongs to Bonnie Berg Maclaird. Joining the up-market, destination immersive cruise line as its new Chief Blogging Officer Berg Maclaird will be responsible for the new “Az the World Turns” blog and for engaging with travelers and travel agents on online forums and discussion boards. A veteran of the cruise industry Berg Maclaird brings more than 20 years of industry experience and follows in the footsteps of the late Bill Leiber, a long-time friend and colleague, who first launched the very successful role in 2010.
“It’s a great pleasure to welcome Bonnie Berg Maclaird to the Azamara team and to have her bring her immense cruise industry and travel knowledge to online discussions with our advocates and new guests seeking destination experiences,” said Larry Pimentel, president and CEO of Azamara Club Cruises. “Our mission is to engage up-market travelers with complete transparency in online communities and spread the word about our distinctive experience and extraordinary service to our fans and advocates.”
While best known as a cruise marketer, Berg Maclaird also oversaw revenue management, international sales, onboard sales and loyalty programs throughout her career.  A bit of a renaissance lady, she has also opened a book store, started a non-profit, taught at USF and SFSU, and various other jobs and life adventures and last served as Vice President of Marketing and Revenue Management with San Francisco-based World Explorer Cruises.
            Azamara Club Cruises offers distinct destination-immersive experiences for up-market travelers. The cruise line uniquely features voyages with longer stays and more overnights at ports to provide guests the opportunity to experience night touring at some of the most compelling destinations of Europe, Asia, South America, West Indies, as well as Central and North America.  On board the intimate Azamara Journey and Azamara Quest, guests receive exceptional and personal service and the cruise line’s authentic, exclusive and bespoke AzAmazing Evenings events that showcase the unexpected colors and flavors of a destination. 
Guests also enjoy fine cuisine and boutique wines from around the world, as well as more inclusive amenities, such as included gratuities; complimentary bottled water, sodas, specialty coffee, and teas, as well as complimentary boutique wines, international beers and select standard spirits in the ships’ bars, lounges and restaurants when open; complimentary self-service laundry; English Butler service for suite guests; and shuttle transportation to city centers in ports, where available.
            For more information, travelers can call their travel professional, dial 1-877-999-9553, or visit Connect with Azamara Club Cruises on Facebook at, on Twitter @AzamaraVoyages, follow our ships @AzamaraQuest & @AzamaraJourney and our President and CEO @LarryPimentel. Travel agent professionals can access more information and make reservations at
            Azamara Club Cruises is a brand of Royal Caribbean Cruises Ltd. (NYSE/OSX: RCL), a global cruise vacation company that also owns Royal Caribbean International, Celebrity Cruises, Pullmantur, and CDF Croisières de France, as well as TUI Cruises through a 50 percent joint venture.  Together, the six brands operate a combined total of 41 ships with four under construction.  They operate diverse itineraries around the world that call on approximately 460 destinations on all seven continents. 

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